In 2004, VIVOBAREFOOT became pioneers of the barefoot movement by launching the first minimalist shoe with a patented, ultra-thin puncture resistant sole that offered maximum sensory feedback and maximum protection - making the most proprioceptive soles in the world. Their designs are driven by the knowledge that 70% of your brain’s information for movement comes from the nerves on the soles of your feet. The more you can feel the ground, the greater your body understands its surroundings and natural movement.

VIVOBAREFOOT uses what they call Pure Barefoot Technology; that is, every shoe they make is designed to feel the same - the closest sensation to walking barefoot without actually walking barefoot. They are 100% committed to creating ‘barefoot’ products and have the most comprehensive range on the market with constructions specifically designed for varying elements, terrains, and activities including high performance running shoes, off-road and trail running shoes, to work and kids shoes.

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