Nike Free: Tales from the Kitchen
January 10, 2015
Tales from the Kitchen: NIKE FREE
Nike's Innovation Kitchen has cooked up some of the sports world's greatest products and technologies. Tales From The Kitchen Episode 2 takes a fun look inside the story of the birth of one of it's best 'recipes', NIKE FREE.
Tobie Hatfield, the Director of Innovation at Nike in the early 2000s with a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.
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